COLLECTION NAME:
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
mediaCollectionId
RIT~3~3
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
Collection
true
Filename:
gd_csc0015_3156.jpg
filename
gd_csc0015_3156.jpg
Filename
false
Identifier:
gd_csc0015_3156.jpg
identifier
gd_csc0015_3156.jpg
Identifier
false
Title:
Power on the farm : Rural Electrification Administration
title
Power on the farm : Rural Electrification Administration
Title
false
Creator:
Beall, Lester, 1903-1969
creator
Beall, Lester, 1903-1969
Creator
false
Subject:
Advertising, Public service - United States - Posters
subject
Advertising, Public service - United States - Posters
Subject
false
Subject:
Rural electrification - United States - Posters
subject
Rural electrification - United States - Posters
Subject
false
Subject:
Posters - 20th century - United States
subject
Posters - 20th century - United States
Subject
false
Subject:
Posters, American
subject
Posters, American
Subject
false
Summary:
Commissioned in 1941 by the Rural Electrification Administration of the U.S. Department of Agriculture to communicate the benefits of electricity to citizens in outlying areas of the country. This is an early example of American graphic design applied to public service, and is part of six-poster Series Three, which centered around public defense when the United States entered World War II. The poster depicts a workman sharpening a knife on a motorized grindstone (black and white photograph silhouette), against a blue and white-striped background with black. . Silkscreen printing technique.
description
Commissioned in 1941 by the Rural Electrification Administration of the U.S. Department of Agriculture to communicate the benefits of electricity to citizens in outlying areas of the country. This is an early example of American graphic design applied to public service, and is part of six-poster Series Three, which centered around public defense when the United States entered World War II. The poster depicts a workman sharpening a knife on a motorized grindstone (black and white photograph silhouette), against a blue and white-striped background with black. . Silkscreen printing technique.
Summary
false
Publisher:
US Rural Electrification Administration
publisher
US Rural Electrification Administration
Publisher
false
Digital Publisher:
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
digital_publisher
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
Digital Publisher
false
Date of Original:
1941
date
1941
Date of Original
false
Date of Digitization:
2012
date_of_digitization
2012
Date of Digitization
false
Broad Type:
still image
broad_type
still image
Broad Type
false
Specific Type:
posters
type
posters
Specific Type
false
Digital File Format:
jpeg
format
jpeg
Digital File Format
false
Physical Format:
posters
physical_format
posters
Physical Format
false
Dimensions of Original:
40 x 30 in.
dimensions_of_original
40 x 30 in.
Dimensions of Original
false
Language:
Engish
language
Engish
Language
false
Original Item Location:
POSTER 3156
relation
POSTER 3156
Original Item Location
false
Library Collection:
Lester Beall papers
original_item_location
Lester Beall papers
Library Collection
false
Digital Project:
2020_0024_rea
digital_projects__
2020_0024_rea
Digital Project
false
Catalog Record:
catalog_record
https://albert.rit.edu/record=b1449556
Catalog Record
false
Catalog Record:
http://archivesspace.rit.edu//repositories/3/resources/1015
catalog_record
http://archivesspace.rit.edu//repositories/3/resources/1015
Catalog Record
false
Place:
United States
coverage
United States
Place
false
Rights:
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
rights
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
Rights
false
Notes:
The Lester Beall Collection was donated to the Rochester Institute of Technology in 1984 by his children, Joanna Beall Westermann and Lester Beall Jr. It was transferred to the Special Collections at Wallace Library in February 1991. The collection provides exhaustive documentation of the life and work of Beall (1903-1969), a seminal figure in the history of American graphic design. The collection includes 47 posters.
notes
The Lester Beall Collection was donated to the Rochester Institute of Technology in 1984 by his children, Joanna Beall Westermann and Lester Beall Jr. It was transferred to the Special Collections at Wallace Library in February 1991. The collection provides exhaustive documentation of the life and work of Beall (1903-1969), a seminal figure in the history of American graphic design. The collection includes 47 posters.
Notes
false
Other Title:
Rural Electrification Administration.
other_title
Rural Electrification Administration.
Other Title
false