Detail View: RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION: Power on the farm : Rural Electrification Administration
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Filename:
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gd_csc0015_3156.jpg
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Identifier:
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gd_csc0015_3156.jpg
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Title:
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Power on the farm : Rural Electrification Administration
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Creator:
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Beall, Lester, 1903-1969
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Subject:
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Advertising, Public service - United States - Posters
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Subject:
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Rural electrification - United States - Posters
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Subject:
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Posters - 20th century - United States
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Subject:
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Posters, American
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Summary:
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Commissioned in 1941 by the Rural Electrification Administration of the U.S. Department of Agriculture to communicate the benefits of electricity to citizens in outlying areas of the country. This is an early example of American graphic design applied to public service, and is part of six-poster Series Three, which centered around public defense when the United States entered World War II. The poster depicts a workman sharpening a knife on a motorized grindstone (black and white photograph silhouette), against a blue and white-striped background with black. . Silkscreen printing technique.
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Publisher:
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US Rural Electrification Administration
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Digital Publisher:
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Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
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Date of Original:
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1941
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Date of Digitization:
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2012
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Broad Type:
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still image
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Specific Type:
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posters
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Digital File Format:
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jpeg
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Physical Format:
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posters
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Dimensions of Original:
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40 x 30 in.
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Language:
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Engish
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Original Item Location:
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POSTER 3156
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Library Collection:
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Lester Beall papers
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Digital Project:
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2020_0024_rea
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Catalog Record:
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https://albert.rit.edu/record=b1449556
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Catalog Record:
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http://archivesspace.rit.edu//repositories/3/resources/1015
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Place:
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United States
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Rights:
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RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
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Notes:
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The Lester Beall Collection was donated to the Rochester Institute of Technology in 1984 by his children, Joanna Beall Westermann and Lester Beall Jr. It was transferred to the Special Collections at Wallace Library in February 1991. The collection provides exhaustive documentation of the life and work of Beall (1903-1969), a seminal figure in the history of American graphic design. The collection includes 47 posters.
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Other Title:
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Rural Electrification Administration.
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