RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
Things look better : Rural Electrification Administration
Beall, Lester, 1903-1969
Advertising, Public service - United States - Posters
Rural electrification - United States - Posters
Posters - 20th century - United States
Commissioned in 1939 by the Rural Electrification Administration of the U.S. Department of Agriculture to communicate the benefits of electricity to citizens in outlying areas of the country. This is an early example of American graphic design applied to public service, and is one of six posters from Series Two. The poster depicts a farmer holding the head of a draft horse (black and white photograph silhouette), against a white and light green background. A red arrow point down towards the horse. Silkscreen printing technique.
US Rural Electrification Administration
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
Date of Original:
Date of Digitization:
Digital File Format:
Dimensions of Original:
40 x 30 in.
Original Item Location:
Lester Beall papers
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
The Lester Beall Collection was donated to the Rochester Institute of Technology in 1984 by his children, Joanna Beall Westermann and Lester Beall Jr. It was transferred to the Special Collections at Wallace Library in February 1991. The collection provides exhaustive documentation of the life and work of Beall (1903-1969), a seminal figure in the history of American graphic design. The collection includes 47 posters.
Rural Electrification Administration.