COLLECTION NAME:
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
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RIT~3~3
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
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Filename:
2022_0012_leibowitz_box 29_set 2_002.jpg
filename
2022_0012_leibowitz_box 29_set 2_002.jpg
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false
Identifier:
2022_0012_leibowitz_box 29_set 2_002.jpg
identifier
2022_0012_leibowitz_box 29_set 2_002.jpg
Identifier
false
Title:
Seven years great, Aureo Mycin
title
Seven years great, Aureo Mycin
Title
false
Creator:
Leibowitz, Matthew, 1918-1974
creator
Leibowitz, Matthew, 1918-1974
Creator
false
Subject:
Graphic arts
subject
Graphic arts
Subject
false
Subject:
Drugs - Marketing
subject
Drugs - Marketing
Subject
false
Subject:
Pharmaceutical industry
subject
Pharmaceutical industry
Subject
false
Subject:
Graphic design (Typography)
subject
Graphic design (Typography)
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false
Summary:
Typographic advertisement for the drug Aureo Mycin. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
description
Typographic advertisement for the drug Aureo Mycin. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
Summary
false
Publisher:
American Cyanamid Company
publisher
American Cyanamid Company
Publisher
false
Digital Publisher:
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
digital_publisher
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
Digital Publisher
false
Date of Digitization:
2022
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2022
Date of Digitization
false
Broad Type:
still image
broad_type
still image
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false
Specific Type:
advertisements
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advertisements
Specific Type
false
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jpeg
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Digital File Format
false
Physical Format:
posters
physical_format
posters
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false
Dimensions of Original:
16 x 20 inches
dimensions_of_original
16 x 20 inches
Dimensions of Original
false
Language:
English
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English
Language
false
Original Item Location:
CARCSC.0080, "Box 29"
relation
CARCSC.0080, "Box 29"
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false
Library Collection:
Matthew Leibowitz papers
original_item_location
Matthew Leibowitz papers
Library Collection
false
Digital Project:
2022_0012_leibowitz
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2022_0012_leibowitz
Digital Project
false
Catalog Record:
catalog_record
https://archivesspace.rit.edu/repositories/3/resources/1011
Catalog Record
false
Place:
Pennsylvania - Philadelphia
coverage
Pennsylvania - Philadelphia
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false
Rights:
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
rights
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
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SplitToningShadowHue:
0
_luna_media_xmp_splittoningshadowhue
0
SplitToningShadowHue
true
ToneCurve:
0, 0, 255, 255
_luna_media_xmp_tonecurve
0, 0, 255, 255
ToneCurve
true
PerspectiveScale:
100
_luna_media_xmp_perspectivescale
100
PerspectiveScale
true
UprightVersion:
151388160
_luna_media_xmp_uprightversion
151388160
UprightVersion
true
LensInfo:
240/10 1200/10 35/10 56/10
_luna_media_xmp_lensinfo
240/10 1200/10 35/10 56/10
LensInfo
true
UprightFourSegmentsCount :
0
_luna_media_xmp_uprightfoursegmentscount
0
UprightFourSegmentsCount
true
LateralChromaticAberrationCorrectionAlreadyApplied :
True
_luna_media_xmp_lateralchromaticaberrationcorrectionalreadyapplied
True
LateralChromaticAberrationCorrectionAlreadyApplied
true
LensProfileEnable:
1
_luna_media_xmp_lensprofileenable
1
LensProfileEnable
true
SaturationAdjustmentGreen :
0
_luna_media_xmp_saturationadjustmentgreen
0
SaturationAdjustmentGreen
true
Look/crs:Parameters/crs:CameraProfile :
Adobe Standard
_luna_media_xmp_look_crs_parameters_crs_cameraprofile
Adobe Standard
Look/crs:Parameters/crs:CameraProfile
true
LensProfileDistortionScale :
100
_luna_media_xmp_lensprofiledistortionscale
100
LensProfileDistortionScale
true
ParametricHighlightSplit :
75
_luna_media_xmp_parametrichighlightsplit
75
ParametricHighlightSplit
true
DerivedFrom/stRef:documentID :
67E0B792E18E60AE2B07E612D45FAF1D
_luna_media_xmp_derivedfrom_stref_documentid
67E0B792E18E60AE2B07E612D45FAF1D
DerivedFrom/stRef:documentID
true
CameraProfile:
Adobe Standard
_luna_media_xmp_cameraprofile
Adobe Standard
CameraProfile
true
ParametricLights:
0
_luna_media_xmp_parametriclights
0
ParametricLights
true
DefringeGreenHueLo:
40
_luna_media_xmp_defringegreenhuelo
40
DefringeGreenHueLo
true
ToneCurvePV2012Green:
0, 0, 255, 255
_luna_media_xmp_tonecurvepv2012green
0, 0, 255, 255
ToneCurvePV2012Green
true
SaturationAdjustmentPurple :
0
_luna_media_xmp_saturationadjustmentpurple
0
SaturationAdjustmentPurple
true
BlueSaturation:
0
_luna_media_xmp_bluesaturation
0
BlueSaturation
true
DefringePurpleHueHi:
70
_luna_media_xmp_defringepurplehuehi
70
DefringePurpleHueHi
true
DistortionCorrectionAlreadyApplied :
True
_luna_media_xmp_distortioncorrectionalreadyapplied
True
DistortionCorrectionAlreadyApplied
true
LuminanceAdjustmentBlue :
0
_luna_media_xmp_luminanceadjustmentblue
0
LuminanceAdjustmentBlue
true
History[1]/stEvt:action :
derived
_luna_media_xmp_history_1__stevt_action
derived
History[1]/stEvt:action
true
PerspectiveUpright:
0
_luna_media_xmp_perspectiveupright
0
PerspectiveUpright
true
Look/crs:Parameters:
type=Struct
_luna_media_xmp_look_crs_parameters
type=Struct
Look/crs:Parameters
true
History[2]:
type=Struct
_luna_media_xmp_history_2_
type=Struct
History[2]
true
UprightCenterNormX:
0.5
_luna_media_xmp_uprightcenternormx
0.5
UprightCenterNormX
true
History:
type=Seq
_luna_media_xmp_history
type=Seq
History
true
UprightCenterNormY:
0.5
_luna_media_xmp_uprightcenternormy
0.5
UprightCenterNormY
true
LensProfileDigest:
AC3CD367A02D3A8C78C3F47039B05367
_luna_media_xmp_lensprofiledigest
AC3CD367A02D3A8C78C3F47039B05367
LensProfileDigest
true
LuminanceAdjustmentGreen :
0
_luna_media_xmp_luminanceadjustmentgreen
0
LuminanceAdjustmentGreen
true
ToneCurveGreen:
0, 0, 255, 255
_luna_media_xmp_tonecurvegreen
0, 0, 255, 255
ToneCurveGreen
true
InstanceID:
xmp.iid:557324f6-ba29-4d8a-8aab-d563e1ae73e2
_luna_media_xmp_instanceid
xmp.iid:557324f6-ba29-4d8a-8aab-d563e1ae73e2
InstanceID
true
Look/crs:Parameters/crs:ToneCurvePV2012Blue :
0, 0, 255, 255
_luna_media_xmp_look_crs_parameters_crs_tonecurvepv2012blue
0, 0, 255, 255
Look/crs:Parameters/crs:ToneCurvePV2012Blue
true
ToneCurveName:
Linear
_luna_media_xmp_tonecurvename
Linear
ToneCurveName
true
GreenHue:
0
_luna_media_xmp_greenhue
0
GreenHue
true