COLLECTION NAME:
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
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RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
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Filename:
2022_0012_leibowitz_008.jpg
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2022_0012_leibowitz_008.jpg
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Identifier:
2022_0012_leibowitz_008.jpg
identifier
2022_0012_leibowitz_008.jpg
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false
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Title:
For diseases of stress, ACTH
title
For diseases of stress, ACTH
Title
false
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Creator:
Leibowitz, Matthew, 1918-1974
creator
Leibowitz, Matthew, 1918-1974
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false
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Subject:
Graphic arts
subject
Graphic arts
Subject
false
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Subject:
Drugs - Marketing
subject
Drugs - Marketing
Subject
false
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Subject:
Pharmaceutical industry
subject
Pharmaceutical industry
Subject
false
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Subject:
Graphic design (Typography)
subject
Graphic design (Typography)
Subject
false
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Summary:
Pharmaceutical advertisement depicting a bottle being squeezed by a clamp. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
description
Pharmaceutical advertisement depicting a bottle being squeezed by a clamp. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
Summary
false
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Publisher:
The National Drug company
publisher
The National Drug company
Publisher
false
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Digital Publisher:
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
digital_publisher
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
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false
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Date of Digitization:
2022
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2022
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Broad Type:
still image
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still image
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false
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Specific Type:
advertisements
type
advertisements
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false
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jpeg
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jpeg
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Physical Format:
posters
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posters
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Dimensions of Original:
16 x 20 inces
dimensions_of_original
16 x 20 inces
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Language:
English
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English
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false
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Original Item Location:
CARCSC.0080, "Box 29"
relation
CARCSC.0080, "Box 29"
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false
Search Original Item Location
Library Collection:
Matthew Leibowitz papers
original_item_location
Matthew Leibowitz papers
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Digital Project:
2022_0012_leibowitz
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2022_0012_leibowitz
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Catalog Record:
catalog_record
https://archivesspace.rit.edu/repositories/3/resources/1011
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Place:
Pennsylvania - Philadelphia
coverage
Pennsylvania - Philadelphia
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false
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Rights:
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
rights
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
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DateCreated:
2022-02-21
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2022-02-21
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2022-02-21
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11:45:28+00:00
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2022 RIT Cary Graphic Arts Colle
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2022 RIT Cary Graphic Arts Colle
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TimeCreated:
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0, 0, 255, 255
_luna_media_xmp_tonecurvepv2012red
0, 0, 255, 255
ToneCurvePV2012Red
true
Search ToneCurvePV2012Red
Look/crs:UUID:
B952C231111CD8E0ECCF14B86BAA7077
_luna_media_xmp_look_crs_uuid
B952C231111CD8E0ECCF14B86BAA7077
Look/crs:UUID
true
Search Look/crs:UUID
LensProfileName:
Adobe (Nikon AF-S VR Zoom-NIKKOR 24-120mm f/3.5-5.6G IF-ED)
_luna_media_xmp_lensprofilename
Adobe (Nikon AF-S VR Zoom-NIKKOR 24-120mm f/3.5-5.6G IF-ED)
LensProfileName
true
Search LensProfileName
ParametricHighlights:
0
_luna_media_xmp_parametrichighlights
0
ParametricHighlights
true
Search ParametricHighlights
OverrideLookVignette:
False
_luna_media_xmp_overridelookvignette
False
OverrideLookVignette
true
Search OverrideLookVignette
HueAdjustmentGreen:
0
_luna_media_xmp_hueadjustmentgreen
0
HueAdjustmentGreen
true
Search HueAdjustmentGreen
History[2]/stEvt:instanceID :
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
_luna_media_xmp_history_2__stevt_instanceid
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
History[2]/stEvt:instanceID
true
Search History[2]/stEvt:instanceID
SaturationAdjustmentAqua :
0
_luna_media_xmp_saturationadjustmentaqua
0
SaturationAdjustmentAqua
true
Search SaturationAdjustmentAqua
DefringePurpleAmount:
0
_luna_media_xmp_defringepurpleamount
0
DefringePurpleAmount
true
Search DefringePurpleAmount
Whites2012:
0
_luna_media_xmp_whites2012
0
Whites2012
true
Search Whites2012
Look/crs:SupportsOutputReferred :
false
_luna_media_xmp_look_crs_supportsoutputreferred
false
Look/crs:SupportsOutputReferred
true
Search Look/crs:SupportsOutputReferred
SharpenEdgeMasking:
0
_luna_media_xmp_sharpenedgemasking
0
SharpenEdgeMasking
true
Search SharpenEdgeMasking
SplitToningBalance:
0
_luna_media_xmp_splittoningbalance
0
SplitToningBalance
true
Search SplitToningBalance
RedSaturation:
0
_luna_media_xmp_redsaturation
0
RedSaturation
true
Search RedSaturation
BlueHue:
0
_luna_media_xmp_bluehue
0
BlueHue
true
Search BlueHue
rights:
lang=x-default Copyrighted
_luna_media_xmp_rights
lang=x-default Copyrighted
rights
true
Search rights
ModifyDate:
2022-02-24T15:33:26-05:00
_luna_media_xmp_modifydate
2022-02-24T15:33:26-05:00
ModifyDate
true
Search ModifyDate
CameraProfileDigest:
7453B3B4E044C00997A55C30D2002AEF
_luna_media_xmp_cameraprofiledigest
7453B3B4E044C00997A55C30D2002AEF
CameraProfileDigest
true
Search CameraProfileDigest
Look/crs:Name:
Adobe Color
_luna_media_xmp_look_crs_name
Adobe Color
Look/crs:Name
true
Search Look/crs:Name
OriginalDocumentID:
0F3E12E83D2B3A122A28E548723CFD01
_luna_media_xmp_originaldocumentid
0F3E12E83D2B3A122A28E548723CFD01
OriginalDocumentID
true
Search OriginalDocumentID
Look/crs:SupportsMonochrome :
false
_luna_media_xmp_look_crs_supportsmonochrome
false
Look/crs:SupportsMonochrome
true
Search Look/crs:SupportsMonochrome
SharpenRadius:
+1.0
_luna_media_xmp_sharpenradius
+1.0
SharpenRadius
true
Search SharpenRadius
Texture:
0
_luna_media_xmp_texture
0
Texture
true
Search Texture
CreatorContactInfo/Iptc4xmpCore:CiAdrExtadr :
90 Lamb Memorial Drive
_luna_media_xmp_creatorcontactinfo_iptc4xmpcore_ciadrextadr
90 Lamb Memorial Drive
CreatorContactInfo/Iptc4xmpCore:CiAdrExtadr
true
Search CreatorContactInfo/Iptc4xmpCore:CiAdrExtadr
LensManualDistortionAmount :
0
_luna_media_xmp_lensmanualdistortionamount
0
LensManualDistortionAmount
true
Search LensManualDistortionAmount
SplitToningHighlightSaturation :
0
_luna_media_xmp_splittoninghighlightsaturation
0
SplitToningHighlightSaturation
true
Search SplitToningHighlightSaturation
ParametricShadowSplit :
25
_luna_media_xmp_parametricshadowsplit
25
ParametricShadowSplit
true
Search ParametricShadowSplit
DerivedFrom/stRef:originalDocumentID :
0F3E12E83D2B3A122A28E548723CFD01
_luna_media_xmp_derivedfrom_stref_originaldocumentid
0F3E12E83D2B3A122A28E548723CFD01
DerivedFrom/stRef:originalDocumentID
true
Search DerivedFrom/stRef:originalDocumentID
HueAdjustmentYellow:
0
_luna_media_xmp_hueadjustmentyellow
0
HueAdjustmentYellow
true
Search HueAdjustmentYellow
HueAdjustmentAqua:
0
_luna_media_xmp_hueadjustmentaqua
0
HueAdjustmentAqua
true
Search HueAdjustmentAqua
LuminanceAdjustmentRed :
0
_luna_media_xmp_luminanceadjustmentred
0
LuminanceAdjustmentRed
true
Search LuminanceAdjustmentRed
Tint:
+22
_luna_media_xmp_tint
+22
Tint
true
Search Tint
Lens:
24.0-120.0 mm f/3.5-5.6
_luna_media_xmp_lens
24.0-120.0 mm f/3.5-5.6
Lens
true
Search Lens
DefringeGreenAmount:
0
_luna_media_xmp_defringegreenamount
0
DefringeGreenAmount
true
Search DefringeGreenAmount
SplitToningShadowHue:
0
_luna_media_xmp_splittoningshadowhue
0
SplitToningShadowHue
true
Search SplitToningShadowHue
ToneCurve:
0, 0, 255, 255
_luna_media_xmp_tonecurve
0, 0, 255, 255
ToneCurve
true
Search ToneCurve
PerspectiveScale:
100
_luna_media_xmp_perspectivescale
100
PerspectiveScale
true
Search PerspectiveScale
UprightVersion:
151388160
_luna_media_xmp_uprightversion
151388160
UprightVersion
true
Search UprightVersion
LensInfo:
240/10 1200/10 35/10 56/10
_luna_media_xmp_lensinfo
240/10 1200/10 35/10 56/10
LensInfo
true
Search LensInfo
UprightFourSegmentsCount :
0
_luna_media_xmp_uprightfoursegmentscount
0
UprightFourSegmentsCount
true
Search UprightFourSegmentsCount
LateralChromaticAberrationCorrectionAlreadyApplied :
True
_luna_media_xmp_lateralchromaticaberrationcorrectionalreadyapplied
True
LateralChromaticAberrationCorrectionAlreadyApplied
true
Search LateralChromaticAberrationCorrectionAlreadyApplied
LensProfileEnable:
1
_luna_media_xmp_lensprofileenable
1
LensProfileEnable
true
Search LensProfileEnable
SaturationAdjustmentGreen :
0
_luna_media_xmp_saturationadjustmentgreen
0
SaturationAdjustmentGreen
true
Search SaturationAdjustmentGreen
Look/crs:Parameters/crs:CameraProfile :
Adobe Standard
_luna_media_xmp_look_crs_parameters_crs_cameraprofile
Adobe Standard
Look/crs:Parameters/crs:CameraProfile
true
Search Look/crs:Parameters/crs:CameraProfile
LensProfileDistortionScale :
100
_luna_media_xmp_lensprofiledistortionscale
100
LensProfileDistortionScale
true
Search LensProfileDistortionScale
ParametricHighlightSplit :
75
_luna_media_xmp_parametrichighlightsplit
75
ParametricHighlightSplit
true
Search ParametricHighlightSplit
CreatorContactInfo/Iptc4xmpCore:CiAdrRegion :
NY
_luna_media_xmp_creatorcontactinfo_iptc4xmpcore_ciadrregion
NY
CreatorContactInfo/Iptc4xmpCore:CiAdrRegion
true
Search CreatorContactInfo/Iptc4xmpCore:CiAdrRegion
DerivedFrom/stRef:documentID :
0F3E12E83D2B3A122A28E548723CFD01
_luna_media_xmp_derivedfrom_stref_documentid
0F3E12E83D2B3A122A28E548723CFD01
DerivedFrom/stRef:documentID
true
Search DerivedFrom/stRef:documentID
CameraProfile:
Adobe Standard
_luna_media_xmp_cameraprofile
Adobe Standard
CameraProfile
true
Search CameraProfile
ParametricLights:
0
_luna_media_xmp_parametriclights
0
ParametricLights
true
Search ParametricLights
DefringeGreenHueLo:
40
_luna_media_xmp_defringegreenhuelo
40
DefringeGreenHueLo
true
Search DefringeGreenHueLo
ToneCurvePV2012Green:
0, 0, 255, 255
_luna_media_xmp_tonecurvepv2012green
0, 0, 255, 255
ToneCurvePV2012Green
true
Search ToneCurvePV2012Green
SaturationAdjustmentPurple :
0
_luna_media_xmp_saturationadjustmentpurple
0
SaturationAdjustmentPurple
true
Search SaturationAdjustmentPurple
BlueSaturation:
0
_luna_media_xmp_bluesaturation
0
BlueSaturation
true
Search BlueSaturation
DefringePurpleHueHi:
70
_luna_media_xmp_defringepurplehuehi
70
DefringePurpleHueHi
true
Search DefringePurpleHueHi
DistortionCorrectionAlreadyApplied :
True
_luna_media_xmp_distortioncorrectionalreadyapplied
True
DistortionCorrectionAlreadyApplied
true
Search DistortionCorrectionAlreadyApplied
LuminanceAdjustmentBlue :
0
_luna_media_xmp_luminanceadjustmentblue
0
LuminanceAdjustmentBlue
true
Search LuminanceAdjustmentBlue
History[1]/stEvt:action :
derived
_luna_media_xmp_history_1__stevt_action
derived
History[1]/stEvt:action
true
Search History[1]/stEvt:action
PerspectiveUpright:
0
_luna_media_xmp_perspectiveupright
0
PerspectiveUpright
true
Search PerspectiveUpright
Look/crs:Parameters:
type=Struct
_luna_media_xmp_look_crs_parameters
type=Struct
Look/crs:Parameters
true
Search Look/crs:Parameters
History[2]:
type=Struct
_luna_media_xmp_history_2_
type=Struct
History[2]
true
Search History[2]
UprightCenterNormX:
0.5
_luna_media_xmp_uprightcenternormx
0.5
UprightCenterNormX
true
Search UprightCenterNormX
History:
type=Seq
_luna_media_xmp_history
type=Seq
History
true
Search History
UprightCenterNormY:
0.5
_luna_media_xmp_uprightcenternormy
0.5
UprightCenterNormY
true
Search UprightCenterNormY
LensProfileDigest:
AC3CD367A02D3A8C78C3F47039B05367
_luna_media_xmp_lensprofiledigest
AC3CD367A02D3A8C78C3F47039B05367
LensProfileDigest
true
Search LensProfileDigest
LuminanceAdjustmentGreen :
0
_luna_media_xmp_luminanceadjustmentgreen
0
LuminanceAdjustmentGreen
true
Search LuminanceAdjustmentGreen
ToneCurveGreen:
0, 0, 255, 255
_luna_media_xmp_tonecurvegreen
0, 0, 255, 255
ToneCurveGreen
true
Search ToneCurveGreen
InstanceID:
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
_luna_media_xmp_instanceid
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
InstanceID
true
Search InstanceID
Look/crs:Parameters/crs:ToneCurvePV2012Blue :
0, 0, 255, 255
_luna_media_xmp_look_crs_parameters_crs_tonecurvepv2012blue
0, 0, 255, 255
Look/crs:Parameters/crs:ToneCurvePV2012Blue
true
Search Look/crs:Parameters/crs:ToneCurvePV2012Blue
ToneCurveName:
Linear
_luna_media_xmp_tonecurvename
Linear
ToneCurveName
true
Search ToneCurveName
GreenHue:
0
_luna_media_xmp_greenhue
0
GreenHue
true
Search GreenHue