COLLECTION NAME:
RIT CARY GRAPHIC DESIGN ARCHIVES COLLECTION
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Filename:
2022_0012_leibowitz_008.jpg
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2022_0012_leibowitz_008.jpg
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2022_0012_leibowitz_008.jpg
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2022_0012_leibowitz_008.jpg
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Title:
For diseases of stress, ACTH
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For diseases of stress, ACTH
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false
Creator:
Leibowitz, Matthew, 1918-1974
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Leibowitz, Matthew, 1918-1974
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Subject:
Graphic arts
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Graphic arts
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false
Subject:
Drugs - Marketing
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Drugs - Marketing
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false
Subject:
Pharmaceutical industry
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Pharmaceutical industry
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false
Subject:
Graphic design (Typography)
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Graphic design (Typography)
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Summary:
Pharmaceutical advertisement depicting a bottle being squeezed by a clamp. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
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Pharmaceutical advertisement depicting a bottle being squeezed by a clamp. This object appeared in the 2007 retrospective exhibition, "Matthew Leibowitz: A Legendary Modernist," held at the Philadelphia University of the Arts.
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Publisher:
The National Drug company
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The National Drug company
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false
Digital Publisher:
Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
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Rochester Institute of Technology - RIT Libraries - Cary Graphic Arts Collection
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Date of Digitization:
2022
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2022
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still image
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Specific Type:
advertisements
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advertisements
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posters
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Dimensions of Original:
16 x 20 inces
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Language:
English
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English
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Original Item Location:
CARCSC.0080, "Box 29"
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Library Collection:
Matthew Leibowitz papers
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Matthew Leibowitz papers
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Digital Project:
2022_0012_leibowitz
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2022_0012_leibowitz
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Catalog Record:
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https://archivesspace.rit.edu/repositories/3/resources/1011
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false
Place:
Pennsylvania - Philadelphia
coverage
Pennsylvania - Philadelphia
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false
Rights:
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
rights
RIT Libraries makes materials from its collections available for educational and research purposes pursuant to U.S. Copyright Law. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. It is your responsibility to obtain permission from the copyright holder to publish or reproduce images in print or electronic form.
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SharpenRadius
true
Texture:
0
_luna_media_xmp_texture
0
Texture
true
CreatorContactInfo/Iptc4xmpCore:CiAdrExtadr :
90 Lamb Memorial Drive
_luna_media_xmp_creatorcontactinfo_iptc4xmpcore_ciadrextadr
90 Lamb Memorial Drive
CreatorContactInfo/Iptc4xmpCore:CiAdrExtadr
true
LensManualDistortionAmount :
0
_luna_media_xmp_lensmanualdistortionamount
0
LensManualDistortionAmount
true
SplitToningHighlightSaturation :
0
_luna_media_xmp_splittoninghighlightsaturation
0
SplitToningHighlightSaturation
true
ParametricShadowSplit :
25
_luna_media_xmp_parametricshadowsplit
25
ParametricShadowSplit
true
DerivedFrom/stRef:originalDocumentID :
0F3E12E83D2B3A122A28E548723CFD01
_luna_media_xmp_derivedfrom_stref_originaldocumentid
0F3E12E83D2B3A122A28E548723CFD01
DerivedFrom/stRef:originalDocumentID
true
HueAdjustmentYellow:
0
_luna_media_xmp_hueadjustmentyellow
0
HueAdjustmentYellow
true
HueAdjustmentAqua:
0
_luna_media_xmp_hueadjustmentaqua
0
HueAdjustmentAqua
true
LuminanceAdjustmentRed :
0
_luna_media_xmp_luminanceadjustmentred
0
LuminanceAdjustmentRed
true
Tint:
+22
_luna_media_xmp_tint
+22
Tint
true
Lens:
24.0-120.0 mm f/3.5-5.6
_luna_media_xmp_lens
24.0-120.0 mm f/3.5-5.6
Lens
true
DefringeGreenAmount:
0
_luna_media_xmp_defringegreenamount
0
DefringeGreenAmount
true
SplitToningShadowHue:
0
_luna_media_xmp_splittoningshadowhue
0
SplitToningShadowHue
true
ToneCurve:
0, 0, 255, 255
_luna_media_xmp_tonecurve
0, 0, 255, 255
ToneCurve
true
PerspectiveScale:
100
_luna_media_xmp_perspectivescale
100
PerspectiveScale
true
UprightVersion:
151388160
_luna_media_xmp_uprightversion
151388160
UprightVersion
true
LensInfo:
240/10 1200/10 35/10 56/10
_luna_media_xmp_lensinfo
240/10 1200/10 35/10 56/10
LensInfo
true
UprightFourSegmentsCount :
0
_luna_media_xmp_uprightfoursegmentscount
0
UprightFourSegmentsCount
true
LateralChromaticAberrationCorrectionAlreadyApplied :
True
_luna_media_xmp_lateralchromaticaberrationcorrectionalreadyapplied
True
LateralChromaticAberrationCorrectionAlreadyApplied
true
LensProfileEnable:
1
_luna_media_xmp_lensprofileenable
1
LensProfileEnable
true
SaturationAdjustmentGreen :
0
_luna_media_xmp_saturationadjustmentgreen
0
SaturationAdjustmentGreen
true
Look/crs:Parameters/crs:CameraProfile :
Adobe Standard
_luna_media_xmp_look_crs_parameters_crs_cameraprofile
Adobe Standard
Look/crs:Parameters/crs:CameraProfile
true
LensProfileDistortionScale :
100
_luna_media_xmp_lensprofiledistortionscale
100
LensProfileDistortionScale
true
ParametricHighlightSplit :
75
_luna_media_xmp_parametrichighlightsplit
75
ParametricHighlightSplit
true
CreatorContactInfo/Iptc4xmpCore:CiAdrRegion :
NY
_luna_media_xmp_creatorcontactinfo_iptc4xmpcore_ciadrregion
NY
CreatorContactInfo/Iptc4xmpCore:CiAdrRegion
true
DerivedFrom/stRef:documentID :
0F3E12E83D2B3A122A28E548723CFD01
_luna_media_xmp_derivedfrom_stref_documentid
0F3E12E83D2B3A122A28E548723CFD01
DerivedFrom/stRef:documentID
true
CameraProfile:
Adobe Standard
_luna_media_xmp_cameraprofile
Adobe Standard
CameraProfile
true
ParametricLights:
0
_luna_media_xmp_parametriclights
0
ParametricLights
true
DefringeGreenHueLo:
40
_luna_media_xmp_defringegreenhuelo
40
DefringeGreenHueLo
true
ToneCurvePV2012Green:
0, 0, 255, 255
_luna_media_xmp_tonecurvepv2012green
0, 0, 255, 255
ToneCurvePV2012Green
true
SaturationAdjustmentPurple :
0
_luna_media_xmp_saturationadjustmentpurple
0
SaturationAdjustmentPurple
true
BlueSaturation:
0
_luna_media_xmp_bluesaturation
0
BlueSaturation
true
DefringePurpleHueHi:
70
_luna_media_xmp_defringepurplehuehi
70
DefringePurpleHueHi
true
DistortionCorrectionAlreadyApplied :
True
_luna_media_xmp_distortioncorrectionalreadyapplied
True
DistortionCorrectionAlreadyApplied
true
LuminanceAdjustmentBlue :
0
_luna_media_xmp_luminanceadjustmentblue
0
LuminanceAdjustmentBlue
true
History[1]/stEvt:action :
derived
_luna_media_xmp_history_1__stevt_action
derived
History[1]/stEvt:action
true
PerspectiveUpright:
0
_luna_media_xmp_perspectiveupright
0
PerspectiveUpright
true
Look/crs:Parameters:
type=Struct
_luna_media_xmp_look_crs_parameters
type=Struct
Look/crs:Parameters
true
History[2]:
type=Struct
_luna_media_xmp_history_2_
type=Struct
History[2]
true
UprightCenterNormX:
0.5
_luna_media_xmp_uprightcenternormx
0.5
UprightCenterNormX
true
History:
type=Seq
_luna_media_xmp_history
type=Seq
History
true
UprightCenterNormY:
0.5
_luna_media_xmp_uprightcenternormy
0.5
UprightCenterNormY
true
LensProfileDigest:
AC3CD367A02D3A8C78C3F47039B05367
_luna_media_xmp_lensprofiledigest
AC3CD367A02D3A8C78C3F47039B05367
LensProfileDigest
true
LuminanceAdjustmentGreen :
0
_luna_media_xmp_luminanceadjustmentgreen
0
LuminanceAdjustmentGreen
true
ToneCurveGreen:
0, 0, 255, 255
_luna_media_xmp_tonecurvegreen
0, 0, 255, 255
ToneCurveGreen
true
InstanceID:
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
_luna_media_xmp_instanceid
xmp.iid:2b0aaa5f-173e-41e9-8b94-ad5460ecd929
InstanceID
true
Look/crs:Parameters/crs:ToneCurvePV2012Blue :
0, 0, 255, 255
_luna_media_xmp_look_crs_parameters_crs_tonecurvepv2012blue
0, 0, 255, 255
Look/crs:Parameters/crs:ToneCurvePV2012Blue
true
ToneCurveName:
Linear
_luna_media_xmp_tonecurvename
Linear
ToneCurveName
true
GreenHue:
0
_luna_media_xmp_greenhue
0
GreenHue
true